## The purple gradient marries the ultimate bike
For the fourth year in a row, Flanders Classics counted on the Henry to get it done. Together with MySports and Wielerbond Vlaanderen, we've created a physical card, that allows cyclerati to be tracked via RFiD. Via a smart-code, we then allow the user to register and connect his/her card in digital cyberspace!!
Both data partners MySports and Wielerbond deliver data after each race which gets streamlined into the system.
This project was definitely out of our comfort zone, but then again, that's where the magic happens...
client: Flanders Classics
date: Apr 2015
visit: no longer online