The iconic luxury yacht Arbema in search for a distinguished yet subtle glance.

Echoing on our close working relationship on August, renowned architect Vincent Van Duysen reached out to confirm the visual presence & elegance for this exclusive hideout at sea.

With its 50m length and crew of 12, the Arbema accommodates their guests in an all-encompassing luxury. Sailing across the world’s finest ports, we truly enjoyed working on this distinguished identity that focuses on combining understated hospitality with a sense of mystery.

Services include: brand identity  —  brand strategy  —  brand deployment  —  design  —  art direction   —  content strategy  —  communication   —  analysis

The story of the Arbema and the road towards the identity in a hardback linen logbook.

Maritime hospitality at its finest.

Brand applications were made in abundance, ranging from extensive stationery, crew clothing, exclusive accessories to jet-skis, sea-bobs and even a real waterslide. Setting sail in style!