The iconic luxury yacht Arbema in search for a distinguished yet subtle glance.
Echoing on our close working relationship on August, renowned architect Vincent Van Duysen reached out to confirm the visual presence & elegance for this exclusive hideout at sea.
With its 50m length and crew of 12, the Arbema accommodates their guests in an all-encompassing luxury. Sailing across the world’s finest ports, we truly enjoyed working on this distinguished identity that focuses on combining understated hospitality with a sense of mystery.
Services include: brand identity — brand strategy — brand deployment — design — art direction — content strategy — communication — analysis
The story of the Arbema and the road towards the identity in a hardback linen logbook.
Maritime hospitality at its finest.
Brand applications were made in abundance, ranging from extensive stationery, crew clothing, exclusive accessories to jet-skis, sea-bobs and even a real waterslide. Setting sail in style!