More & Merrier

When more really is merrier

More & Merrier offers a fresh take on group accommodation on the Belgian seaside. With space for up to 60 people, these twin houses are designed to bring people together, combining modern comfort and affordability without compromising on quality.

Being involved from day one is every design studio’s dream. With More & Merrier, we got exactly that; from conceptualising the name and shaping the story, to building an identity from the ground up.

Services include: brand analysis — naming — brand strategy — brand identity — visual identity — art direction — tone of voice — copywriting — design — digital design

This identity was about capturing a space that celebrates both the collective and the individual. Just like the twin houses themselves, the branding had to balance harmony and personality, symmetry and surprise. Visually, the brand nods to the houses: quite symmetrical, but just off enough to make things interesting.

This subtle exercise runs through all our design choices. We played with duality throughout: contrasting typefaces, harmonising light and dark colours, smooth versus tactile textures, symmetrical layouts with asymmetrical details,… Even the ampersand in the logo acts as both separator and bridge between the two wor(l)ds.

A similar rhythm carries through in the photography, tone of voice and layered content; zooming in on the individual, then pulling back to capture the group, the community, the wider world. Cohesive, but never bland. Structured, but always with a twist.

Because even in a house full of people, there’s always room for the unexpected. They say the more, the merrier, and that’s exactly what this project is all about!