Pacca
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When crafting sassy sodas or homemade beers, Pacca helps you make your beverages look extra tasty. As a startup, they are currently offering personalised bottle caps. In the (near) future they plan on creating an entire platform of customisable products, all related to drinks and designed to help small-scale brewers take their potions and concoctions to the next level.
Services include: brand name — brand identity — brand strategy — brand deployment — design — art direction — tone of voice — copywriting — content strategy — communication — technology — analysis — ux/ui
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Projects, where the client involves you from the very start, are still a rare event. So we are always excited when asked to think about the whole package; name, visual identity, tone of voice and even brand positioning.
After landing on a name and a suitable branding, we’re currently exploring the potential of this playground ourselves by helping Pacca with its brand deployment and communication.
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Drawing our inspiration from the colourful history of vintage bottle caps, we play with bold colours and contrast, with quirky language and playful incentives. These elements run like a continuous thread throughout the identity, linking online visuals such as the website and social media posts with the tactile elements of its offline branding.
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