tien pond grutten

A small-scale sourdough bakery where bread is made slowly, in rhythm with the day.

At tien pond grutten, craft is a family affair. The bakery’s visual identity began with a personal sketch by owner Carmen, later refined by her father and illustrator, Serge. Building on this personal touch, we developed a visual identity inspired by the bakery’s sun-washed yellow brick façade, reimagined as a hand-drawn checkered pattern. This motif echoes the craft, care, and repetition of the baking process.

This visual language now breathes through every touchpoint of the bakery: from the window signage that greets customers, to the product cards and labels inside, to the promotional flyers and posters inviting the neighbourhood to step inside and share the taste.