Walter Ventures
A distinct identity within a broader structure
Walter Ventures is an international early-stage investor with a flexible, hands-on mindset. As part of the Walter Capital Management group, their original branding was closely tied to the parent identity, yet no longer reflected their distinct way of working.
Time for a visual repositioning. Our approach: warmer, more human, and with a clear yet discreet tone of voice that speaks directly to visionary founders.
Services include: brand identity – digital strategy – content strategy – design – tone of voice – copywriting – analysis
Working closely with Walter Ventures, we explored the shift from observing to engaging, from generic to memorable, and from blending into the group to expressing a distinct identity, without losing sight of the group’s shared foundation.
We added colour, warmth and character, sharpened the tone of voice to convey passion and expertise, and created a visual language that better reflects their boutique approach and global mindset.
To support their internal and external storytelling, we designed tools like a tailored presentation deck, comprehensive brand guidelines, custom illustrations and a concise, easy-to-update website. Focused and intentional, it positions them as trusted partners, backing bold software ideas that drive real change.
The website itself is intentionally streamlined, with no unnecessary content, just what interested parties need to know. With easy portfolio updates, simple page creation, and quick news posts, it gives Walter Ventures the flexibility to focus on what matters: working with founders, not managing content.
