YUST

Creating a unique value by offering high quality short and long term stays, with tailored servicing.

YUST launched in early 2019 as a new housing concept. We sat down with their team and, through workshops, brand analysis and visual exploration, created a complete identity. With Antwerp as a home base, they have since branched out to Brussels and Liège, with plans to expand to cities all over Europe.

From the company’s tongue-in-cheek tone of voice to the laundry instructions, we coated it all with a bold and colourful layer. Enter your home away from home!

Services include: brand identity  —  brand strategy  —  brand deployment  —  design  —  art direction  —  tone of voice  —  copywriting  —  content strategy  —  communication  —  technology  —  analysis  —  ux/ui

The YUST building is constructed on the foundation of an existing structure. Their idea is to blend into the neighbourhood, not overtake it by force, allowing locals to recognise both the old and the new.

The versatile identity allows for this adaptation. By using interesting copy, primary colours and the logotype, we can highlight the brand wherever and however we want, be it subtle or bold, both in and outside.

YUST is addressing a need for living in the pace of modern life; available, full-serviced and worldwide.

Apart from offering short- and long term stays, YUST also is the perfect location to soothe your appetite, host meetings or attend one of their events, focused on bringing people together in a unique and fun way.

We also implement this concept into curating collaborations that happen inside the boundaries of the city. This way we can circle back to supporting local creativity and letting the outside in, for travellers to enjoy. These results are available to purchase in the YUST shop.