Creating a unique value by offering high quality short and long term stays, with tailored servicing.
YUST is a brand new housing concept, launched early 2019. We sat down with their team, and through workshops, brand analysis and visual explorations, we’ve created a complete identity. With Antwerp as a homebase, they’ll soon branch out to cities all over Europe.
From the company’s tongue-in-cheek tone of voice to the laundry instructions, we coated it all with a bold and colourful layer. Enter your home away from home!
Services include: brand identity — brand strategy — brand deployment — design — art direction — tone of voice — copywriting — content strategy — communication — technology — analysis — ux/ui
The YUST building is constructed on the foundation of an existing structure. Their idea is to blend into the neighbourhood, not overtake it by force, allowing locals to recognise both the old and the new.
The versatile identity allows for this adaptation. By using interesting copy, primary colours and the logotype, we can highlight the brand where- and however we want, be it subtle or bold, both in- and outside.
YUST is addressing a need for living in the pace of modern life; available, full-serviced and worldwide.
Apart from offering short- and long term stays, YUST also is the perfect location to soothe your appetite, host meetings or attend one of their events, focused on bringing people together in a unique and fun way.
We also implement this concept into curating collaborations that happen inside the boundaries of the city. This way we can circle back to supporting local creativity and letting the outside in, for travellers to enjoy. These results are available to purchase in the YUST shop.
Designing a vastly modular website building tool
YUST.com is subject to constant change. Therefor a modular design system was built, enabling YUST to create each aspect of the pages themselves as their journey continues to develop. Integrations include dinner reservations and hotel bookings.
Interior by Caroline De Cuyper. Photography by Niccola Van den Heuvel, Hans Spooren, Matthias Vanhoutteghem. Video by Tell all the people. Patch illustrations by El NeoRay.