Making help more accessible
CAW is one of Belgium’s largest first-line assistance organisations and offers support and guidance to people and communities in times of need, be it emotional, social, economical or everything in between.
What started as a question about renewing their online presence, evolved in a process that led them to rethink their whole communication approach, on- as well as offline.
To this day we help them articulate this vision, bringing client and audience closer together.
Services include: analysis – strategy – design – writing – ui/ux – wireframing – technology – creative direction – communication
Strength in structure
The CAW website acts primarily as an online self-help tool. We centralised all their knowledge, spread out over 11 regional offices and help them guiding people through this vast pool of information using region-based tagging of content.
As a result, we keep optimising the workload of employees and volunteers so they can focus more on the job at hand, helping people get help.
Hero illustration by Brecht Evens.