De Link

Providing answers in times of systemic poverty and social exclusion

de Link, a well-established Belgian non-profit, is dedicated to connecting the dots between poverty’s roots and structural remedies. For over two decades, de Link has pioneered a transformative mission, through an innovative educational framework led by individuals with lived experiences. This approach has transcended borders, gaining international recognition as an effective method.

We revised their brand identity, refined language, and diversified communication channels. From a social approach to an informative platform, we devised strategies to ensure cohesive and unequivocal messaging.

Services include: brand name — brand identity  —  brand strategy  —  brand deployment  —  design  —  art direction  —  tone of voice  —  copywriting  —  content strategy  —  communication  —  technology  —  analysis  —  ux/ui

“The Link effect” defines the delayed, long-term paradigm shift in a person

The Link Effect” encapsulates a profound reality: addressing societal challenges is a journey, it doesn’t happen overnight. Traditional educational programs often span over four years, leaving de Link vulnerable to funding fluctuations stemming from a lack of clear oversight and communication of results, both in the short and long term.

Enter “The Link Effect” campaign. This strategic initiative harnesses the power of de Link’s brand to effectively communicate its impact. By streamlining the message for diverse stakeholders, including organizations and government bodies, the campaign plays a crucial role in securing future funding.

In terms of visual presentation, we adopted a playful sticker approach. This choice not only injects levity into the discussion of serious societal issues like poverty and social exclusion but also fosters engagement and approachability.

A renewed energy for an organisation that keeps on going

de Link’s website provides abundant information for visitors. From highlights in their pioneering work in the ‘expert by experience’ approach to a map featuring all experiential work organizations across Belgium. All answers to questions about working with experts by experience and about the training to become an expert by experience can be found here.

If you or your organisation wants to contribute to their cause, get in touch with de Link.