Designs Of The Time

Belgian editor of interior fabrics for upholstery and drapery

Designs Of The Time stands as a Belgian cornerstone, rooted in the ethos of familial craftsmanship, authenticity, and meticulous creative expression. This textile company embraces the artistry of imperfection, that complements its love for natural materials and unrefined aesthetics.

A decade-long partnership has flourished between us, culminating in a revitalised brand identity unveiled at the start of 2024. Additionally, we’ve set new goals for, which acts as their most visible touchpoint and now solidifies their digital presence with enhanced speed and seamless user experience.

Services include: brand identity — brand deployment — design — tone of voice — copywriting — technology — analysis — ux/ui

Weaving art and technology

“Get inspired” was the guiding principle when structuring, designing and building the new Using our bespoke editorial layout system, we showcase the collections and products in full splendour across all devices, ensuring an immersive experience for every visitor.

Innovative in its functionality, Designs Of The Time’s website also operates as a vital business tool. The website not only presents its fabrics in great detail but seamlessly plugs into its ERP system. This enables a live availability check and automates sample orders, saving valuable time for both clients and the company.

After our recent update, we’ve observed a highly engaged user base with an average session duration of 4 minutes and 23 seconds, along with significantly improved loading times and increased pageviews per session With only 0.12g of CO2 per page visit, this website ranks cleaner than 88% of all sites tested.

Central to our strategy is the adoption of a proven and refined approach: utilising a component system, offering many advantages. This includes an extensive library of interactive elements, rich media blocks, and diverse article teaser options, all achieved without requiring specialized expertise from their content team.

The outcome? Consistently high Lighthouse metrics, an automated audit tool that covers performance, accessibility, best practices, SEO, etc.; indicators that we can use to improve the page, ensuring our platform remains at the forefront of excellence.

Designs Of The Time is recognised worldwide for its exquisite quality and aesthetics. Their fabrics are considered a staple by renowned architects, interior designers, and craftsmen known for their discerning standards and expectations of top quality.

By reinforcing their business goals with a supporting visual aesthetic across the digital and physical realm, we solidified their presence and reputation on a global scale.

Photography by Piet-Albert Goethals, video by Manuel Meurisse.