Juist is Juist

…about fair practices in the professional arts…

Juist is Juist is about positivity, information and a sustainable love for culture and the arts. The name allows a broad adaption of one’s context of what defines something as “right” and encourages dialogue between performer, artist and organiser, helping both sides inform themselves about fair practices.

We were truly inspired by this project and had a lot of fun while creating the necessary tools to spread their message!

Services include: brand name — brand identity  —  brand strategy  —  brand deployment  —  design  —  art direction  —  tone of voice  —  copywriting  —  content strategy  —  communication  —  technology  —  analysis  —  ux/ui

Reaching the key demographic

Juist is Juist is a public message of awareness, yet targeted at a very specific demographic. Offering tools and legal aide to both performers and employers, the message is always charged for both.

We put together an online campaign, with key assets and language for Juist is Juist to distribute among their network. This started a movement where participants can express their core values through a unified and validated set of principals and agreements.

The message is still spreading fast.

Numerous organisations and supporters shared their demand for encouraging fair practices in the arts. Creating continuous awareness is key.

A highly accessible online library consisting out of checklists, manuals, calculators, contracts & more.

The website is the heart of the brand, it’s information incarnate. As an online toolset, one can gather knowledge, information and hands-on tools to work better together.

Following our strong beliefs towards accessibility, juistisjuist.be is both visual eye candy & up to strict web standards. The internet is a beautiful space, and we are happy to contribute in a sustainable way in it’s ever-expanding digital relevance.

Supporters of the charter can add their digital signature online. Sign it today!

Mr. Henry is honoured to have worked on such a significant message of positivity and strength. The arts and culture on the whole spectrum are something to cherish, respect and nurture.

Photography on this page by Annemie Augustijns, Phile Deprez, Miles Fischler, Ann Berger, Cindy De Kuyper, Jonas Verbeke, We Document Art, Cillian O’Neill, Joeri Thiry.