Shredders

Shredders is a next-gen snowboarding game, currently being developed by Belgian-based game studio Foampunch. Their credo, “By riders, for riders”, aims to make the game feel most natural to mountain dwellers across the world. Physics, virtual parks and slopes, not a detail goes unnoticed.

Note: the website developed as part of this project is no longer online.

Services include: brand analysis —  brand identity  —  brand strategy  —  design  —  art direction  —  tone of voice  —  copywriting  —  content strategy  —  communication  —  technology  —  ux/ui

We were asked to create a visual identity that matched the energy and attitude of the game. This resulted in an exciting process where we combined the snowboard lifestyle aesthetic with a dirty, punkish yet fun approach. Screenplay treatments, in-game elements and first game interface designs were cooked up and eaten with mucho gusto.

The overall identity is a mix-and-match of typographic styles, hand-drawn letters, pixel cut-out shapes, bright colours and a pinch of humour. This also resulted in a blend of logos that can be applied both digitally and physically. Think bandanas, stickers, posters, emergency blankets, but also social sticker-packs, pro rider announcements and animations.

Let’s shred!

Communication-wise, we helped establish a content plan, timeline and pinpointed major related events. From last-minute Twitch events to the pro-rider announcements: templates were made, copy was written, and funny content was posted.

Big shout-out to our friend Daniel Goyvaerts for his help with the interface design research and bringing the brand to life with amazing animations. Game dev & in-game design by Foampunch. Some behind-the-scenes. Buy Shredders on XBOX.COM.