Shredders is a next-gen snowboarding game, currently being developed by Belgian based game studio Foampunch. Their credo, “By riders, for riders”, aims to make the game feel most natural to mountain dwellers across the world. Physics, virtual parks and slopes, not a detail goes unnoticed.
Services include: brand analysis — brand identity — brand strategy — design — art direction — tone of voice — copywriting — content strategy — communication — technology — ux/ui
We were asked to create a visual identity that matched the energy and attitude of the game. This resulted in an exciting process where we combined the snowboard lifestyle aesthetic with a dirty, punkish yet fun approach. Screenplay treatments, in-game elements and first game interface designs were cooked up and eaten with mucho gusto.
The overall identity is a mix-and-match of typographic styles, hand-drawn letters, pixel cut-out shapes, bright colours and a pinch of humour. This also resulted in a blend of logos that can be applied both digitally and physically. Think bandana’s, stickers, posters, emergency blankets but also social sticker-packs, pro rider announcements and animations.
Communication wise we helped establish a content plan, timeline and pinpointed major related events. From last-minute Twitch events to the pro-rider announcements: templates were made, copy was written and funny content was posted.